Client: BGB
Location: Irkutsk, Russia
Services Provided: Marketing Strategy, Website Development, Business Process Automation, SEO & PPC, UX/UI Design
Challenge
BGB, the largest aerated concrete producer in Eastern Siberia, wanted to modernise its online presence, maintain strong search engine rankings, and expand website functionality. The goal was to create a new marketing strategy and build a high-performance website that would attract more targeted leads while streamlining internal processes for sales and customer service.
Our Solution
Working closely with BGB, we implemented a multi-phase digital transformation:
Market Research & Strategy – Conducted in-depth market research to shape a new digital marketing strategy, integrating SEO, PPC, social media, and targeted advertising.
Website Redesign & UX/UI – Created a user-friendly interface and clear site structure based on audience research, adding valuable content sections such as building technology guides to support sales.
Business Process Automation – Integrated ERP systems, implemented an online calculator for precise material volume calculations, and developed a personal account system for B2C clients, including shopping history tracking and loyalty program preparation.
Flexible Development Approach – Applied an MVP-based rollout to deliver working website versions faster, expanding capabilities in each stage while controlling budget and deadlines.
Results
The new website improved customer engagement, increased targeted traffic, and streamlined internal workflows. The integrated calculator and ERP connectivity reduced manual workload for sales teams, while the expanded marketing channels attracted new clients across all operating regions. BGB gained a modern, scalable platform ready for further automation and marketing growth.