SOCIAL MEDIA
Social Media has become a fast efficient and effective way to promote, educate and expose your brand, products and services to your target market. Times have changed where you could get away with doing this on the fly to now having a dedicated person monitoring these channels. We can assist with all stages of your Social Media Strategy from its creation to providing the right content to the right target market.
We like to personalise content by taking the time to fully understand your business, what it stands for and who your target market is for your products and services. We care about your business as you do.
We manage and monitor your social media channels by providing consistent engaging content and successful campaigns that provide high engagement, increase brand awareness, improve ROI, create a loyal fan base and higher quality sales. We take the hassle of the whole process at an affordable price that meets your expectations.
SMM- Social Media Marketing
Paid Media
As social media is becoming a popular platform that businesses are now starting to utilise there is so much more noise that businesses are now needing to get through. Paid social media advertising cuts through that noise by using techniques such as remarketing to overcome these barriers and be heard.
Full-Service Social Media
We stay up to date and relevant with the latest information by constantly evolving in the digital marketing industry. We can help with the entire journey making this a seamless process driving return on investment and achieving your goals.
We will provide a social media audit and plan to identify what is working well, what needs to be improved and how we can assist with improving your social media accounts. By understanding the business, its goals and objectives we will work towards providing the right content that fits these criteria and provides your desired outcomes.
97% of online experiences start with a search engine with 41% of those going to the top three paid advertising. PPC marketing helps to achieve this through making data-driven decisions, continually optimising campaigns and looking at your entire sale funnel to help turn visits into sales.
SEO
SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.
Search engine optimisation helps with visibility of your business to potential visitors which can, in turn, lead to sales and leads. Businesses need to be visible on the first search page as the majority of searchers do not go past this. This is where we can assist with overcoming barriers and help to understand and implement the criteria to get you to that first search engine results page.
The higher you rank on the first page the more opportunities there is for exposure to your business and getting traffic that you can turn into leads and customers. Investigating keywords to improve your ranking and be more targeted towards the correct audience and searches can help with driving traffic to your business.
Looking at understanding your business and what products and services you want to focus on to drive traffic will help with providing the best approach to take with your SEO. An SEO and website audit will also be undertaken to help fine-tune the approach to take as well as researching keywords, competitors, search demand, on-page and off page optimisation. We will monitor the test and adjust depending on the results produced.
White Hat search engine optimisation techniques should be the only practises a business uses. Using Black hat techniques provide quick easy benefits in the short run however, in the long run, is very detrimental on a businesses google ranking. We pride ourselves on only following these white hat techniques.
Local search engine optimization
We can assist with local search engine optimisation to make sure you are viable to your local market when they search for your product/service closest to them. By utilising locally you have the ability to be visible on google maps, making your business visible near the top of the page. You can also showcase more information about your business such as opening hours, a link to your website, descriptions of your products/services, social profiles and reviews. To give you that extra boost of visibility every business needs to be seen.
Building relationships, creating engaging and share-worthy content, doing your own original studies, writing testimonials for other websites, linking externally and then reaching out, commenting on other relevant blog posts can all help to build quality backlinks. We help guide you through this process ensuring you can best utilise this to achieve the best possible results.
We help assist whether you are wanting to focus locally or nationally in New Zealand or internationally to stand out from the rest and win over those potential leads. We can tailor packages depending on the business, products/services and what is wanting to be achieved.
We can assist with providing informed analysis of what your competitors are doing in the search engine optimisation space. By understanding this, we can best understand what we need to do and how to move you to the first position. We will review this constantly so we are always one step ahead of the competition.
SEO – Search Engine Optimisation
PPC. What does Pay-per-click do?
There are many different names for Pay-per-click such as PPC, SEM and Google Ads advertising. There are also many types of pay per click such as display advertising, remarketing PPC advertising, social media advertising, price comparison and website advertising and affiliate advertising. The most popular form of PPC is search engine ads on engines such as Google, Yahoo and Bing. Paid advertising involves a lot of preparation and research such as researching and selecting the right keywords, portraying the key messages to grab viewers attention, organising keywords into campaigns and ad groups, bid costs, timing of when you want your ads to be seen, location targeting and setting up PPC landing pages that are optimal for converting. The overall goal is to get your paid ad to the top of the paid advertising and get the attention of your audience and direct them to your website.
All business functions need to be tracked and measured. This is to determine if and what adjustments need to be made on campaigns and how to utilise all opportunities. Having a cost per acquisition will need to be determined to measure if the results are acceptable. PPC can help with creating brand awareness and optimise conversions however should not be used as a long term strategy for growth.
Smart Reporting & Analysis
We want you to be able to understand what is being done and how everything is tracking by providing up to date, relevant reports so you are able to know how your money is being spent and what conversions it has brought in. Understanding your reports such as costs, conversion tracking, traffic and impressions, click-through rate, geographical information, device type performance, average positions and top-performing ads and keywords helps let you understand your digital performance.
PPC Services Company
We have knowledgeable and helpful staff who are certified in Google Ads and Google Analytics. We are constantly upskilling to make sure our practices are relevant, efficient and effective for your campaigns. Our team has years of experience both nationally and internationally to ensure your success.
A proactive approach
As we regularly monitor campaigns and results you can have peace of mind that your campaigns are well looked after. We provide feedback and act promptly as challenges and opportunities arise.